Cooking World

Marmalade sales suffer a decline because younger consumers prefer sweeter cream and toppings on their sandwiches and toast. Sales dropped by 4.4 per cent to ?53.9 million in the year to last November, say the market analysts TNS. More than 441,000 families stopped buying marmalade during that period of time. For comparison, honey enjoyed a 5.7 per cent sales increase to ?66.9 million and confiture sales rose by 1.4 per cent to ?88.3 million. Marmalade is still popular with older consumers, with 81 per cent of the product being consumed by adults over 45, according to TNS information compiled for The Grocer. Meantime jam is more popular with children. The TNS survey shows that consumer spending on naturalmeantime jams rose by 25 per cent on the previous year.